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Healthy Communities - Feel Good Food campaign

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Barwon Health’s Healthy Communities Unit are excited to launch the “Feel Good Food” campaign in partnership with Champions IGA Grovedale. The Feel Good Food Campaign focuses on products that are both good for you and good for the planet.

Using the FoodSwitch and ecoSwitch apps to identify products, the initiative aims to make it easier for customers to identify foods that are both nutritious and have lower greenhouse gas emissions by tagging them with 'Healthy and Sustainable' orange shelf tags. 



Monday 29 April to Sunday 23 June 2024 (8 weeks).


The campaign is running at Champions IGA Grovedale Central, Grovedale Square Shopping Centre, 15-17/79 Heyers Road, Grovedale, Geelong.

Healthy Communities Health Promotion staff attended in-store on Friday 3 May for IGA’s Market Day to provide further information and shared our plant-based smoothies made on our smoothie bike!

Here is a short video of the 2024 launch morning for those who could not make it!

The survey associated with this campaign is now closed.

Free Recipe Cards

Free recipe cards can be found in store or accessed via the links at the side of this page (using desktop view) or bottom of page (using smartphone view). Developed by LiveLighter, they have been chosen to support our healthy eating and planetary health message (some of the recipes do contain animal sourced ingredients).

Learn more about the Health Star Rating

5 star tagThe Health Star Rating is a labelling system that rates the nutritional value of packaged foods from ½ star to 5 stars. It provides a quick and easy way to compare products to help you find healthier options. The more stars, the healthier!

Visit the Health Star Rating website to learn more about the star ranking system.
Note: The HSR is voluntary and not displayed on all products.

What is the Planetary Health Rating?

The Planetary Health Rating ranks packaged foods by estimating the greenhouse gas emissions produced in making and transporting the product. Foods with 4 stars or more have lower greenhouse gas emissions and are better for the planet.



We used the FoodSwitch app to find foods that are healthier for you and have lower greenhouse gas emissions. Products with a Health Star Rating of 4.5 to 5.0 and Planetary Health Rating of 4.0 or 5.0 stars have been selected as healthy and sustainable options for this campaign. They have been tagged with an orange shelf tag. 

By scanning the barcode on a packaged product, the FoodSwitch app provides simple health and nutrition information with a Health Star Rating and Planetary Health Rating.  It is an easy way to compare similar products and for the customer to make an informed choice. For more details regarding FoodSwitch and to download the app click here.

What to look out for in-store?

healthy tag

  • To find healthy and sustainable options, look for our Healthy and Sustainable tags on shelves located throughout the store.
  • Due to the campaign’s focus on planetary health, all promoted products are plant-based and include grains, cereals, beans, milk alternatives, canned and frozen fruits and vegetables.
  • Fresh fruit and vegetables are all healthy options, so they do not have tags.

Images of our campaign materials:


With acknowledgement and thanks to:

Champions IGA Grovedale East and Grovedale Central, Australian Government Department of Health and Aged Care, LiveLighter® State of Western Australia, The George Institute for Global Health


Last Modified: Monday, 24 June 2024