ED video shows wide impact of trauma
Barwon Health has produced a short film highlighting the impact that road trauma has on its victims, their families, and emergency workers.
The narrative production was filmed at University Hospital Geelong’s Emergency Department and shows staff attempting to resuscitate a 20-year-old man involved in a road accident, while telling the true story of a physician who lost his teenage brother in a car crash.
The video, which reached 40,000 views on Facebook in less than one day, was produced for an event titled You Just Never Know, a Victoria Police road trauma awareness session held at GPAC on August 19 with an audience of more than 1200 teenagers.
The sessions aimed to raise awareness and provide education around the dangers of irresponsible driving, targeting Year 11 and 12 students from Geelong region schools who are starting to make important decisions as drivers and passengers.
Speakers at the event included representatives from Victoria Police, Geelong Magistrates’ Court, Ambulance Victoria, Channel Nine, Geelong Football Club and a road trauma survivor, with support from Geelong Advertiser.
Emergency Department director Dr Michael Sheridan said the video, filmed and produced by Barwon Health’s Public Affairs and Communications team, conveyed the impact road trauma could have on families and emergency workers, as well as the victims.
“Our video was attempting to highlight that road trauma touches everyone in the community,” Dr Sheridan said.
“It shows the impact road trauma has on so many different people and we’re pleased to see the video has now resonated with a wider audience on social media.
“I thought the presentations and speakers at the live event complemented each other really well and the impact was palpable within the room.
“We were happy with the feedback we received from teachers, students and from Victoria Police.
“It was really powerful to see the multi-disciplinary approach where people from different emergency services and organisations had given up their own time to positively impact the community for years to come.”
Public Affairs and Communications manage all media relations at Barwon Health.
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